Ten Digital Media Predictions for 2010
Here are my predictions for the coming year. In 12 months time, let’s review what actually happened! 1. Reinvestment in Digital Media. Based on a lack of investment in 2009, I think a lot of companies...
View ArticleClik here to view.
Review of my 2010 predictions
Back in January I made 10 predictions for Digital Media for 2010. Being open and transparent, how did these predictions fair over the year? Reinvestment in Digital Media.2010 was a great year for...
View ArticleClik here to view.
Data security: unsexy now yet soon vital
To most people the phrase ‘Data security’ is boring and irrelevant to them. Expect over the next few years to see this being pushed higher up the marketing agendas of web sites that users register...
View ArticleClik here to view.
Why Facebook Connect won’t be the universal ID platform
I’ve read a few blogs and even a full front page FT article recently that the power of Facebook is that it’s joining up the web as a single ID platform via Facebook Connect. The theory is that you...
View ArticleClik here to view.
Are accountants being replaced by IT professionals?
Fifteen years ago the professionals who worked across an entire organisation were the accountants. My best man trained as an accountant, and I thought his university course was excellent – it taught...
View ArticleClik here to view.
SAP & Salesforce shopping trips this week
What a week it’s been for some Digital Media businesses with two significant purchases: SAP & Hybris ($1-$1.5bn) SAP has bought Hybris for around $1b-$1.5bn. SAP provide enterprise application...
View ArticleClik here to view.
Monetising customer data
This is the last post in the monetisation series. We’ve explored ten ways to monetise large digital audiences, from simple advertising to selling products. This post discusses ways of making money from...
View Article
